Great Menus Start Here

In 2016, my company created a comprehensive resource for foodservice professionals. I created a series of promotional and training videos to encourage foodservice operators, distributors and sales professionals to register for the website and its tools. Hear that voiceover? It’s me!

We also wanted to increase the visibility of our annual culinary calendars by creating visuals using 2017 images and behind-the scenes footage for the 2018 calendar.

eleot®

In 2014, my company developed a classroom observation tool that launched in January 2015. I created a marketing plan, managed the beta test, assisted in product branding and developed collateral, email templates and advertisements with external vendors. I wrote content for the product one sheet, online and print ads, the website and the email campaign.

Print Advertising

Spring 2015 – Product Launch

Fall 2015

Spring 2016

Print Materials

Product Brochure

Postcard for Mailing or Conference Handouts

Email Campaign

In Spring 2016, the tool joined a suite of school improvement tools.