Website Services Launch

When UniPro combined multiple marketing services for its members into one convenient resource, I wrote display content and promotional materials as well as produced introduction videos for membership. (Hear that voice? It’s me!)

Great Menus Start Here Introduction

Website Rebrand

In 2014, in preparation for our first product launch, AdvancED rebranded its website and online magazine. I rewrote content for each multiple sections and coordinated content development between divisions to ensure continuity of voice.

I also curated all the imagery across the website and especially the online magazine to maintain a consistent look and feel.

Product Launch

With the launch of a new product line in 2015, the company rebranded all of its brochures to provide one source with many services for school improvement. I revised all brochure content, wrote content for new products and worked with external vendors to design and produce the collateral. I also wrote a sales guide for staff that explained how each piece should be used and created the presentation for the company’s annual meeting.